July 23, 2026 ADRP Webinar | Stew-ivation for the Generations

Description

About the Webinar

Understanding the interplay between stewardship and cultivation is crucial for success in today's dynamic fundraising landscape. Building off our 2024 conference presentation, "Stew-ivation: Where Stewardship and Cultivation Collide," this year's topic of "Stew-ivation for the Generations" explores how these two concepts work hand-in-hand to build and retain lasting donor relationships. We will delve into the unique characteristics and preferences of different generational cohorts, and discuss tailored techniques to effectively engage and motivate each group.

Learning Objectives

• Define stewardship and cultivation in the context of fundraising & highlight the importance of integrating these strategies.
• Analyze the distinct fundraising preferences of various generational cohorts (Baby Boomers, Gen X, Millennials, Gen Z).
• Provide actionable techniques for engaging each generation in fundraising efforts.

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About the Presenter

Gracie Herbert, Associate Director, Donor Engagement, Miami University
	Gracie Herbert is Associate Director of Donor Engagement at Miami University, where she designs individualized stewardship plans. With a background in arts and culture nonprofits, she earned her M.S. in Nonprofit Administration in 2020, deepening her expertise in donor relations and fundraising.
Jordan Marshall, Assistant Director of Development for the College of Veterinary Medicine, Michigan State University
	After 10+ years in Donor Relations, Jordan Marshall, MSA, transitioned to a development role at MSU's College of Veterinary Medicine in late 2025. Her passion for impact, retention, & engagement drives her work to connect alumni, donors, & grateful patients to their institutions in meaningful ways.

Thank You To Our 2026 Webinar Sponsor